We aren’t any busier or hurried than our parents or even Little House on the Prairie, for that matter. Our problem is the time it takes to wade through all of the choices we have. Send someone to the store for orange juice. Just orange juice. If you want to help them, specify Minute Maid. It will cut the search in half. But wait. Do you want pulp, some pulp, tons of pulp? Do you want extra calcium, light (from skinny oranges?), low acid, vitamin enriched, immunity enhancing (really!)? Do you want it from the grovestand or home style? Do you want orange juice for high mileage, extra shine and body or when the right moment comes? Remember when orange juice was just what you could squeeze out of an orange? Having too many choices? Beats having none, I suppose.
Kinda like recruiting technology…
The argument could be made that there are too many choices for similar results…too many “flavors” in a fragmemented marketplace…
Stay tuned for musings on how to cut through the clutter:
1 response so far ↓
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